The advantages of quota sampling include:
Preventing decisions to be polluted by unnecessary input
It saves money when time is an issue
It is quick and easy to arrange.
Quota sampling is a way of selecting people for use in such things as a survey. It basically selects a certain number of people from a certain group, for example, a select amount of males and females. This method of selection is used in interview selections, product selections, marketing strategies and most elements of business running.
- What does quota sampling do?
As it not random and its use is to target a specific group, it is not the most effective or reliable method for success. If this is used for interview candidates for example, it means the choice available to the employers may not be very varied. It can be used to select a group from a specific educational background and a certain amount of experience etc. This reduces the diversity in the select people.
Although quota sampling is a deliberate attempt at reducing the choice in decision making, it is actually used in everyday life without us even acknowledging it. We use it when shopping, asking for directions, choosing the best route to travel, deciding upon a job, house or car and even what activities we will do during a day. This is quota sampling as subconsciously; we are specifying particular things within these kinds of decisions and eliminating anything that will complicate this.
Limits your decisions
Does not allow much variety
It is not possible to assess sample error as it is not random