Based on the consumer media usage:
Traditionalists : Born before 1946
Baby Boomers : Born 1946 - 1964
Gen X : Born 1965 - 1976
Gen Y : 1977 - 1994
Traditionalists : Born before 1946
Baby Boomers : Born 1946 - 1964
Gen X : Born 1965 - 1976
Gen Y : 1977 - 1994