Students often want their college events to reflect their lives and current trends in music and pop culture. This often gives the students a feeling of ownership over the event that will help to boost participation and enthusiasm. The best way of going about the naming process is to engage in a brainstorming event with students where they list their favourite songs, musicians, tv programs, films etc. Pick the best ones and then do another session 'riffing' off these names/titles. Usually if something has a ring of familiarity based on pop-culture, the students will at least have a frame of reference for remembering the event title and at most might actively pursue finding out more about it and pass the information on to their friends.
Catchy names for college events or college culture events can be found as 'Time for Music', 'The Mind Often Wanders', 'Pi Day'. It all depends on what the events are.