Students often want their college events to reflect their lives and current trends in music and pop culture. This often gives the students a feeling of ownership over the event that will help to boost participation and enthusiasm. The best way of going about the naming process is to engage in a brainstorming event with students where they list their favourite songs, musicians, tv programs, films etc. Pick the best ones and then do another session 'riffing' off these names/titles. Usually if something has a ring of familiarity based on pop-culture, the students will at least have a frame of reference for remembering the event title and at most might actively pursue finding out more about it and pass the information on to their friends.
