How Does Individuals Culture And Gender Might Influence Your Practice?


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Joe McHugh answered
The culture of individuals and their gender is crucial in the way that any practice operates. Any business that loses sight of their customers will quickly discover that they have less and less customers coming through the doors.

By definition, a practice is set up to provide a service or need which basically identifies a group. Catering for that group and respecting their needs and demands is essential for the success of the practice. Being sympathetic to the age range and gender of your clients, helps to relax them and make them feel at home. There are small but significant steps that you can make to achieve this with coloring and furniture obviously setting the tone.

Most practices will go for middle of the road pastel type coloring to create a relaxed environment and it's hard to go wrong with those sort of choices. If you are going for a more specific clientele, then you can be a bit more experimental, but as in most areas of life you don't want to go to the extremes.

For a younger group of mainly males, you can create a livelier environment, you might wish to introduce background music as well, but in most circumstances, it is best to keep music levels on the low side to avoid uneasiness or confrontation. By setting the scene to compliment your audience, you will be able to get the best possible results from your clients.

Creating the right environment, one that compliments the profile of your clients ensures that your clients return, and also provide you with the word of mouth recommendations. A bad customer experience can be very damaging and should be avoided at all costs, complimenting the profile of your clients and monitoring their feedback should ensure that doesn't happen.

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