If you decided to launch a Western business in a Western culture and most of all a capitalist society, then the underlying aims are to make money and operate a successful profitable business that can expand and develop rapidly.
Take, for example, the introduction of another well-known retail brand - Gap. They positioned themselves in such a way that their products became essential wearing in the early 1970s, from khaki pants and jeans to traditional cotton shirts - none of which the general public had seen before.
It was the way they steadily reinforced these ideas and generated a lot of interest through clever advertising, and the breakthrough medium of television, where they portrayed the Gap concept and ethos to thousands if not millions of people across the Western world.
Originally started in 1969 by Don Fisher, he spotted a gap in the market to provide a classic clothing line in numerous fits and styles in order to make the shopping experience easy and convenient for the customer.
Its vigorous growth saw a surge in demand, and with Western culture brought Western demand in an aggressive expansion of its stores.
Today, Gap Inc is recognized as one of the world's largest specialty retailers, covering four of the most well-known brands including Gap, Banana Republic, Old Navy, and Forth & Towne.
It’s success is to provide the consumer with a wide range of classic fits and range of products, whilst at the same time adding new sections such as baby Gap to corner the maternity and new baby market, which in itself grosses more than $200 million a year.
Take, for example, the introduction of another well-known retail brand - Gap. They positioned themselves in such a way that their products became essential wearing in the early 1970s, from khaki pants and jeans to traditional cotton shirts - none of which the general public had seen before.
It was the way they steadily reinforced these ideas and generated a lot of interest through clever advertising, and the breakthrough medium of television, where they portrayed the Gap concept and ethos to thousands if not millions of people across the Western world.
Originally started in 1969 by Don Fisher, he spotted a gap in the market to provide a classic clothing line in numerous fits and styles in order to make the shopping experience easy and convenient for the customer.
Its vigorous growth saw a surge in demand, and with Western culture brought Western demand in an aggressive expansion of its stores.
Today, Gap Inc is recognized as one of the world's largest specialty retailers, covering four of the most well-known brands including Gap, Banana Republic, Old Navy, and Forth & Towne.
It’s success is to provide the consumer with a wide range of classic fits and range of products, whilst at the same time adding new sections such as baby Gap to corner the maternity and new baby market, which in itself grosses more than $200 million a year.
