Because they can.
Didn't you know this was a campaign for college students who are about to graduate/ who are going to start a entrepreneurial company after they get enough recognition. This was all done to start up a company to make billions off the po just like bernie made off with the money did. In other words it's a front for another scamming of america.in other words they wanted to see if they could influence the po to be their face/on their side while they sit back and figure a way to make a business out of it. In other words just like all companies they are figuring a way to use the little guys backs to make their millions.only history will tell if this is the truth or not. : )
It sounds like a corporate move on the OWS protestors' part, which is a bit hypocritical given their prime motives for protesting in the first place.