To maintain ethical and professional standards. When left alone the media can be a poison unleashed on the masses. The media are THE 4TH ESTATE and are in essence the watch dog for society and this light the media have a huge responsibility and duty to proceed. However, they should largely have stake in the control but be weary of propagandist and unequivocal reporting. The other concern is with media ownership which is wanting. The fact is that many are owned by political leaders as is the case here in Kenya. This also brings about propaganda reporting.
